We created an event experience from conception to completion that ensured the biggest and best names in the nuclear industry, from the UK and abroad, were attracted and engaged.
The world is ever-changing, and never more so than today. As the UK finds itself at the centre of much of that change, the nuclear sector is seen as one of the cornerstones of that new approach – science, technology and innovation are crucial elements of a new nuclear partnership between Government, industry and academia. We therefore helped NNL hold a Science and Technology Conference in Manchester where the role of nuclear science, technology and innovation in supporting the UK’s Industrial Strategy were centre staged.
Our strategy was to create a delegate’s eye view user journey, using storyboarding to map out the day from a delegate’s point of view. We used a mix of online and offline channels. Producing videos, wall graphics, key messages, experience zones and Tek talks, we created the vision, branding, graphic identity, marketing materials and the candidate experience & journey for the event.
A colourful, contemporary take on a typical corporate conference provided a successful guest experience that ensured engagement and investment in NNL’s Science and Technology offering.