We planned and built a front-end careers site, providing a compelling overview of what it feels like to work at EMIS Group. We conducted all of the research, both secondary and primary, by creating competitor diagnostics and internal workshops. All of this was to create content that was both accurate and engaging for the careers site.
EMIS Group had a careers page but not a careers site, so when candidates landed on their careers page they didn’t find out much about EMIS Group. In comparison to competitors in the software industry, EMIS Group aren’t as well-known. With this being their main recruitment struggle, not having an engaging careers site to; advertise their dedicated team, present their current vaccancies and show what a great place EMIS is to work at, was only adding to the strain of how they aren’t industry renowned.
We conducted workshops to get an understanding of what it’s like to work at EMIS Group. From here, we captured the information so that potential applicants had a true understanding of the propositions from the company. To give the website a personal feel, we wrote case studies that appeared on the website. This showed how the roles played by different teams bring specific EMIS Group interventions to life. We then built the complete careers site for EMIS Group including; functionality, content, structure, role profiles and marketing.
EMIS Group already had an impressive photo library which they had collected over the years, the project photography was great, but the people photography lacked impact. The Message Partnership conducted a two day photoshoot at two different site locations in Sheffield & Bolton. The result was a catalogue of hero shots, which can be seen throughout the website.
As part of EMIS Group’s content marketing and recruitment strategy, they wanted to create a recruitment video to share on their social media platforms and careers site. The Message Partnership created questions to support the EVP as well as shooting and editing the video. This was to show that EMIS Group support gender balance in an industry that is very male orientated.
EMIS Group’s brand guidelines allowed us to play around with a range of colour palettes. With this, we chose to create unique imagery for their website. This helped EMIS Group to stand out against their competitors in both the software industry and the healthcare industry.