Balfour Beatty Utilities Services joint venture contract with Thames Water is the biggest project of its kind in the UK.
This was especially difficult due to national shortage of skilled engineers and the number of competing organisations in the location.
Using a range of proof points and evidence about the sheer size and scale of the project as a link to the scale of development opportunities and exposure to water engineering on a scale not available elsewhere. We also then created a career path connection to the wider Balfour Beatty organisation and the opportunity to build an amazing career across different projects and sectors within one employer.
The creative device throughout the campaign was taken from the River Thames and supported by the core message “Grow with the flow”.