Prepare yourself for the future of online job searching.
After much anticipation, Google for Jobs officially launched in America this June but so far, the company’s stayed tight-lipped on whether it will arrive in the UK. Nevertheless, if the platform’s as successful as it’s expected to be, it’s likely we’ll see a UK launch soon.
What is Google for Jobs?
Google for Jobs is a hiring interface that sits at the top of the Google’s results page whenever you type the word ‘job’ into the search bar. Not only is it the first thing seen, it also integrates maps, commute time and peer review sites to tell the user; what the job is, where it is, how long it takes to get there and how good the company is to work for.
This is what Google for Jobs has to offer, and people are both excited and anxious about it.
Google has a good reason for creating Google for Jobs.
Google’s reasoning for creating the hiring interface is simple; they researched the recruitment industry and found a problem. They realised that for any given job (e.g. Marketing Manager) there are hundreds of different job titles (including “Marketing Manager,” “Digital Marketing Manager,” “Marketing Specialist” etc.), often making searches inaccurate or misleading.
Google is known for making searching simple and easy, so why stop at recruitment?
Google for Jobs is good for job seekers.
The job listings are simplistic and easy to search through. Using advanced machine learning and natural language search algorithms, the engine behind this latest development has already proven that it populates remarkably accurate results. These results aren’t just from matching candidates up by preferred job role, job seekers also have the option to attach their CV, for Google to generate the CV’s that have the relevant experience needed for a vacancy.
The job seeker is also afforded the option of daily alerts. By registering for this service, they’ll receive a daily update email containing all of the new jobs listed under their industry header. While a daily jobs email is nothing revolutionary, having a filtered list of positions is far more convenient for the user.
What does this mean for recruitment?
Google for Jobs offers you the opportunity to advertise job openings on your own website with the advantage of increased visibility via Google’s new interface for free, essentially offering what a job board would offer but with less work and less money.
This means that, if you appear on Google for Jobs, you would benefit from investing in your careers site and applicant tracking system, then utilising the free hiring interface.
According to Google themselves, websites need to have the relevant schema applied to even begin to rank in Google for Jobs; this means that the need for engaging and informative job adverts with accurate jobs titles and locations has never been more important.
What about job boards?
Google prefers showing searchers pages of original content. Duplicate content is a big no-no in their world, so sending users to a company page, powered by an ATS, is preferred to a job board. As more ATS content becomes available to Google for Jobs, less and less job board content is going to show up. Unless, of course, job boards pay for the exposure.
Nobody quite knows how much Google for Jobs will affect job boards as of yet. The unknown could put your company in a difficult position in terms of your long-term contracts with job boards, as signing up for such a long contract could potentially be a regret if Google for Jobs becomes as big as anticipated.
While companies would certainly still benefit from working with a job board, Google’s new service at least offers businesses a better chance of casting their recruitment net further afield at no extra cost.
Are there any platforms that will definitely be safe if Google for Jobs launches?
Facebook have partnered with Google for Jobs, meaning that the hiring interface will pull Facebook job adverts and increase their visibility. This could mean that using Facebook as your choice of media could be the safest bet over the next year, until your company is certain on whether Google for Jobs is launching, and the implications if it does.