Are you ignoring these simple problems with your employee referral scheme?
Referrals are the gold standard in corporate recruiting. More than 80% of Hiring Managers note a strong preference for hiring job candidates that came from employee referrals as they tend to be better qualified and more likely to stay longer. Whether personal or professional – social connections matter, especially when you are recruiting for experience, skill and fit.
As talent pools drain in a competitive hiring market, many employers have established the need for employee referrals. A large amount of UK companies now have schemes in place, but not all companies are receiving the engagement that they had hoped. While the candidates that come through these schemes are certainly better quality, the quantity of employees joining in and referring these high-quality candidates isn’t where it should be.
Here’s five simple reasons why your staff might not be engaging in your referral scheme:
1. It isn’t easy enough.
A successful employee referral scheme needs to be simple and easy, almost pushing employees to forget that they’re essentially doing more work. Staff members don’t want to be spending time out of their busy schedule to be met with a long-winded process for little out-come.
2. There’s no real incentive for them to join in.
Your employees are busy people. Without an incentive to participate in an employee referral program, they may feel the need to prioritise other tasks before searching through their connections for the ideal candidate.
3. The process isn’t fun for employees.
Your employees will be less likely to get involved if they feel like the employee referral scheme is just a passing task. If they could see a score board, showing them taking the lead and beating their co-workers, they would be more likely to join in.
4. They don’t know enough about it.
Employee referral scheme’s need to be part of company cultures for the most exposure, participation, and results. If there’s no launch and excitement around it, and employees don’t know there is a referral scheme, how can they participate?
5. It’s not mobile.
With more and more people using smart phones, tablets, and other mobile computing devices, you’re losing out on candidates and referrals. Telecommuters, remote workers, traveling workers, and many in-house workers using mobile capabilities can’t send their referrals on the go if their companies’ employee referral programs aren’t accessible to mobile computing.
An easy solution:
People have a natural desire to complete a task if there’s a fun, easy and measurable way of doing so. That being said, if you apply technology and gamification to your employee referral scheme, you’ll notice employees joking and comparing with one another. It ends up not being a case of ‘just getting it done’, but a case of wanting to keep up with their co-workers.
Gamifying your employee referral scheme will lead to more engagement, improved reporting and quicker results. If your employee referral scheme isn’t performing how it should be, or if your business doesn’t have an employee referral scheme, it’s time to leap into the age of digitalisation and think about gamifying your approach.